Zype · 2019 to 2020
Zype FinanceProduct Designer2019 to 2020
Trust-first credit flows for users who needed clarity more than features. Utilization, repayment, limit visibility. 4.6 stars on the App Store.
MetricZype · Product Design
Product Design
02 The 30-second version
Millions of users in India were eligible for credit but afraid to use it. The existing flows were dense, jargon-heavy, and designed for people who already understood credit, not for first-time users anxious about money.
Redesigned the credit experience around transparency: clear utilization visualizations, plain-language repayment schedules, proactive limit notifications, and a "what happens if" simulator that let users explore consequences before committing.
The key insight
Users didn't need more features. They needed confidence. The biggest barrier to credit adoption wasn't functionality, it was fear. This meant designing trust-first flows where clarity came before capability.
03 Key decisions
01
The original app had 47 screens in the credit flow. We reduced it to 12, not by removing functionality, but by restructuring information so users could understand their situation before making decisions. Every screen answered one question: "What do I need to know right now?"
04 Next in the file
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